Brand guidelines

Assets and guidelines for blogs, videos, and anywhere else you mention Timelines.

The name

The app is called Timelines. The full project name is Timelines Studio, and the website is timelines.studio. In logos and wordmarks the name appears lowercase, but in writing please capitalize it.

Logo

The mark is a branching timeline, a track that splits in two. Use the Parchment v2 versions wherever possible; the neutral light and dark versions are for contexts where the Parchment v2 palette clashes.

Parchment v2 logo
Parchment v2 logoPNG
Parchment v2 dark logo
Parchment v2 dark logoPNG
Light logo
Light logoPNG
Dark logo
Dark logoPNG
Parchment v2 banner
Parchment v2 bannerPNG
Parchment v2 dark banner
Parchment v2 dark bannerPNG

Colors

The brand palette comes from Parchment v2, the default Timelines theme: warm paper tones with dark ink. Click a swatch to copy its hex value.

Typography

Parchment v2 uses Lexend for everything in the app; other themes have their own fonts. Spectral is only used on the website and promotional material. Both are free on Google Fonts.

Lexend

Chart every era, every world.

Spectral

Chart every era, every world.

Usage

Please do

  • Use the logo to link to timelines.studio or the GitHub repo
  • Use the logo in articles, videos, and posts about Timelines
  • Give the logo breathing room with clear space of at least half its width

Please don’t

  • Stretch, rotate, recolor, or add effects to the logo
  • Use the logo as your own app or product icon
  • Imply endorsement by or affiliation with Timelines

Questions about brand usage? Open an issue on GitHub or email sreegjl@gmail.com.